Transparency

How Much Transparency Is Too Much?

TrancparencyWe’ve talked before about telling stories and being authentic, and how being your true self is your most powerful branding tactic there is. But just how open and honest should you be when it comes to sharing your story?

I am often surprised at what some people share online.  I love hearing about other people's lives, but sometimes it like TMI! (Too Much Information)  Always remember and think about how your story is going to be received by your audience.

Pat Flynn and Jon Lee Dumas are notorious for their transparency, even going so far as to post their monthly income statements. You might argue that when you’re making the kind of money they do (6+ figures each month) it’s easy to share—perhaps even inspirational to your audience. But it might also be off-putting to some, since talking about money is often seen as bragging. In this case, though, it works in their favor to attract the exact audience that they are after. The others who don't like that kind of information will find different mentors, and that is, after all, the point of marketing.

Transparency comes in other forms as well. Struggles with alcoholism, depression, cancer and other health concerns are commonly shared. Stories of marriage and relationship triumphs (and tragedies) are told. Even spats between competing businesses aren’t off limits for some marketers.

That doesn’t mean, though, that you have to be frank and honest about all areas of your life and business. With a little forethought and planning, you can keep certain aspects of your story private.

Watch Your Social Media Profiles

Here’s where a lot of business owners falter, especially when it comes to Facebook. You have your personal profile, to which you invite friends and family, and your business page, where you talk, well, business.

But there will inevitably be some overlap. Colleagues will slowly filter into your personal timeline, and you into theirs. Pretty soon, your business people are hearing all about your latest bout with the flu and that snarky thing your mother in law said yesterday. Too much? Maybe.

When it comes to your social media sharing, it’s important to pay close attention to not only what you say, but who you’re saying it to. Using privacy settings, contact lists, and even limiting who you “friend” can help maintain your privacy while still being transparent about your business offerings.

Remember, the Internet is Forever

While privacy settings can help, a better way to keep your personal business away from prying eyes is to simply not post it at all. Think of every blog post, Tweet, Facebook status update and Instagram pic as a billboard. If you wouldn’t post it on the side of the highway for all who pass to read it, don’t put it online either. The chance that it will “leak” (despite your best efforts) is great, and once it’s out there, you will not ever get it back.

So think twice about those nasty replies, intimate details, and other confidential information. You just never know who might be reading, and they will affect your brand image.

The bottom line? Know your audience and know yourself. If you’re not comfortable sharing certain aspects of your life and business, chances are they won’t be comfortable hearing about it, either. It’s okay to maintain some privacy, even in this transparent world of online marketing.

Did you find this helpful?  If so, feel free to comment below and share it with your team so they can benefit too.

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Kim Nesbitt

Kim Nesbitt

PS. If you want to know how to build your list, brand yourself and have customers chase you … watch this video.

What Is a Target Market?

If you are online trying to market your business, you've probably heard….”You need to know your target market”.   But, what does that mean?

A target market is a group of people that all want the same thing or are all interested in the same thing.  They all have the same problem and they all have similar characteristics and needs.  It is a very specific group of people who are looking for your products or solutions that you offer.

The goal of your marketing efforts will be to connect with these people and help them solve their problems.  If you don’t know who they are and what their needs are, it's going to be very hard to offer them solutions.

What Is a Target Market?  Explained

A target market is defined by demographics such as gender, age, economic group, location, family situation, social status, country and language.  Below I have listed some examples of businesses with target markets:

A store that targets working moms under 40

A resort that targets retirees

A store whose target market is young families

A winter sporting goods supply store that targets people in cold, northern areas

A blog that targets moms

 

What Is a Target Market?  How It Helps You.

 

Another important aspect of target marketing is understanding how your market see themselves or how they view the world around them.

Why You Want a Narrow Market

The more narrow that you can make your market, the better.  You don't want your market so broad that you never really connect with anyone.  By making a smaller market you will really get to know them and understand them.  You will be able to talk to them in a language that they can understand.

If your target market is moms of teenagers, you don't want to be talking about pre-school and diapers.  Your message would get lost and no one will be listening to you.  They won't understand where you are going with your market and they will tune you out.

Benefits and Solutions

The key to marketing successfully is to know your market's problem or pain and to offer them a solution.  If you really understand who they are and what their needs are, then you can communicate your products to them in such a way that they will understand how your products will help them.

An added benefit of creating a target market is that your market can relate to each other.  They all have the same problem and are all looking for answers, you can create a community that will help and support each other and will look to you for answers.  You can support this group through, social media, forums and blogs.

When coming up with your target market, be careful that you don't make assumptions.  Marketing is a science and you need to do some research.  You can even give your target market a survey and ask them what it is that they want from you.

Please leave a comment and tell me who your target market is?

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Kim Nesbitt

Kim Nesbitt
Internet Network Marketing Coach
Text Me: (425)202-5466
Skype: kimnesbitt
Email: coachkimnesbitt@gmail.com
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PS: If Your Upline Does Not Have a Step-By-Step Blueprint For ONLINE Marketing Success, Check This Out (Unless You Already Have Too Many Leads) – CLICK HERE FOR INSTANT ACCESS

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