Transparency

How Much Transparency Is Too Much?

TrancparencyWe’ve talked before about telling stories and being authentic, and how being your true self is your most powerful branding tactic there is. But just how open and honest should you be when it comes to sharing your story?

I am often surprised at what some people share online.  I love hearing about other people's lives, but sometimes it like TMI! (Too Much Information)  Always remember and think about how your story is going to be received by your audience.

Pat Flynn and Jon Lee Dumas are notorious for their transparency, even going so far as to post their monthly income statements. You might argue that when you’re making the kind of money they do (6+ figures each month) it’s easy to share—perhaps even inspirational to your audience. But it might also be off-putting to some, since talking about money is often seen as bragging. In this case, though, it works in their favor to attract the exact audience that they are after. The others who don't like that kind of information will find different mentors, and that is, after all, the point of marketing.

Transparency comes in other forms as well. Struggles with alcoholism, depression, cancer and other health concerns are commonly shared. Stories of marriage and relationship triumphs (and tragedies) are told. Even spats between competing businesses aren’t off limits for some marketers.

That doesn’t mean, though, that you have to be frank and honest about all areas of your life and business. With a little forethought and planning, you can keep certain aspects of your story private.

Watch Your Social Media Profiles

Here’s where a lot of business owners falter, especially when it comes to Facebook. You have your personal profile, to which you invite friends and family, and your business page, where you talk, well, business.

But there will inevitably be some overlap. Colleagues will slowly filter into your personal timeline, and you into theirs. Pretty soon, your business people are hearing all about your latest bout with the flu and that snarky thing your mother in law said yesterday. Too much? Maybe.

When it comes to your social media sharing, it’s important to pay close attention to not only what you say, but who you’re saying it to. Using privacy settings, contact lists, and even limiting who you “friend” can help maintain your privacy while still being transparent about your business offerings.

Remember, the Internet is Forever

While privacy settings can help, a better way to keep your personal business away from prying eyes is to simply not post it at all. Think of every blog post, Tweet, Facebook status update and Instagram pic as a billboard. If you wouldn’t post it on the side of the highway for all who pass to read it, don’t put it online either. The chance that it will “leak” (despite your best efforts) is great, and once it’s out there, you will not ever get it back.

So think twice about those nasty replies, intimate details, and other confidential information. You just never know who might be reading, and they will affect your brand image.

The bottom line? Know your audience and know yourself. If you’re not comfortable sharing certain aspects of your life and business, chances are they won’t be comfortable hearing about it, either. It’s okay to maintain some privacy, even in this transparent world of online marketing.

Did you find this helpful?  If so, feel free to comment below and share it with your team so they can benefit too.

Connect with me on Facebook.

Kim Nesbitt

Kim Nesbitt

PS. If you want to know how to build your list, brand yourself and have customers chase you … watch this video.

5 Successful Blog Tips

5 Successful Blog TipsFollowing these successful blog tips will help you create a blog that your readers will love, and one that they will return to often to read.

 

#1  Build a relationship with your audience

 

  This is the one of the most important things that you will do with your blog.  A blog allows your readers to get to know, like you, and trust you. 

 

Your blog allows your readers to learn from you and ask you questions.  They will start to see you as an expert in your chosen niche.  I have met some of my greatest friends through their blogs.

 

#2  Make Your Blog Easy to Read 

 

If I go to a blog post and it's way too long or the font is so small that I can hardly see it, I don't stick around to read it.  It is better to have shorter blog posts covering the same topic than one massive blog post.  People are in a hurry and don't want to suffer through trying to read your posts.

 

#3 Collect Emails to Keep in Touch with Your Readers

 

   You will want to have an easy way for your readers to subscribe to your email list.  One of the easiest ways to do this is to offer them a free gift of some sort.  Make the gift something that your audience would enjoy.  It could be a free article, ebook, video, or something else that you know they will love.  They will give you their email in order to receive the gift and then you can follow up with them and offer them even more valuable content.

 

#4  Use Awesome Images in Your Posts 

 

Have you ever gone to a blog and it has awful images?  How long did you stay on that blog?  Images are so important.  A good image can keep people on your blog longer to enjoy what you are talking about or they can send your readers reaching for their mouse to click off of your blog as quickly as they can!

 

#5 Make your Blog Mobile Friendly

 

People are starting to use their mobile phones more and more and many of them are browsing the web and reading blogs on their cell phones or tables.  You want your blog to automatically adjust to whatever size screen your reader is using.  Here again, if I have to continually scroll back and forth and it's difficult to read…..I won't take the time to.

Connect with Me on Facebook.

Kim Nesbitt 

Kim Nesbitt
Internet Network Marketing Coach
Text Me: (425)202-5466
Skype: kimnesbitt
Email: coachkimnesbitt@gmail.com
Have questions? Click here to chat with me on Facebook

PS: If Your Upline Does Not Have a Step-By-Step Blueprint For ONLINE Marketing Success, Check This Out (Unless You Already Have Too Many Leads) – CLICK HERE FOR INSTANT ACCESS

Pin It on Pinterest