8 Tips for Facebook Page Success

Maintaining a Facebook Page that keeps your fans engaged can be extremely challenging. It takes research, creativity, regular monitoring, time and dedication to come up with fresh content. In addition, best practices in social media engagement are often in flux as new technology and trends are introduced. If you’re concerned about dwindling engagement or feeling stuck on what to post next, take a look at these tips for Facebook Page success to gain some insight and inspiration.

1. Post When Your Audience Is Active

You know that the number of people who see your posts is a key factor into the level of engagement on your Facebook Page, but everyone has a different pattern for the time they spend online. Therefore, it makes sense to stay on top of your analytics in order to time your posts strategically. Fortunately, Facebook makes it fairly easy to do that with their useful tool, Facebook Insights. Here you can view your dashboard to analyze various types of data such as the times your fans are most active in general or even compare blocks of time. This insight will allow you to tailor your posting schedule in a more effective manner. This process may take some tweaking, but it’s worth the effort.

2. Ask for Feedback

People usually love to give their opinion. So give them the opportunity to do just that by asking for specific feedback regarding your business or brand. You can create an eye-catching graphic with your inquiry or simply ask a question in a status update. This approach will encourage interaction, and it can serve another practical purpose of helping you to improve your offerings.

3. Boost High-Performing Content

If you have a blog to supplement your brand, it’s often a good move to publish your best posts on your Facebook Page as a means of driving traffic and inviting audience interaction. With a relatively small monetary investment, you can boost that post so more people will see it. Doing so is often worth it because increased engagement puts your content in front of even more viewers.

4. Make Them Laugh

Some of the most frequently shared memes on Facebook are humorous ones. Everyone could use a little laughter in their day, so consider adding such posts to your agenda. Take great effort to use humor that won’t be perceived as offensive or crude, and be sure it’s relevant to your audience’s interests. Brightening your audience’s day is sure to elicit some positive engagement.

5. Get Emotional

Not only do people love to laugh, they also respond positively to content that appeals to their other emotions. Find ways to tie your brand to human emotion, and you can bet people will respond. Content that tugs at the heartstrings, is relatable or makes them shake their heads is likely to result in your fans responding to your posts and sharing them with their followers.

6. Just Ask

Another action that’s sure to get your fans to engage is simply to ask questions. It’s difficult to pass by an enticing question without adding your two cents. Always ask open-ended questions rather than ones that can be answered with a simple yes or no. This way you can find out what they really think, respond to select answers and increase the chances of continuing the conversation. Questions can be about anything related to your brand and your audience’s interests. Make it compelling, but avoid controversial or sensitive topics. We’ve all seen social media campaigns of this nature that have gone horribly wrong.

7. Give a Call to Action

It’s always recommended that you provide a call to action at the end of your posts. A call to action is simply a request for what you’d like your readers to do. You can request that they like your post, share it, answer your question, share their opinion or opt-in to your email list. Telling your audience what you’d like them to do is an acceptable and successful move.

8. Add Value

Above all else, you must always add value to the lives of your readers. Ask yourself whether your content is valuable to those who read your content prior to posting, and you’ll have a winner almost every time. It’s important to constantly be thinking of your customers, clients or fans in every marketing action you take.

There are certainly many other suggestions for creating winning content and increasing engagement on your Facebook Page. These eight tips will get you started or help to jumpstart a page that isn’t performing as well as it once did. Happy posting!

Did you find this helpful?  If so, feel free to comment below and share it with your team so they can benefit too.

Connect with me on Facebook.

Kim Nesbitt

Kim Nesbitt

PS. If you want to know how to build your list, brand yourself and have customers chase you … watch this video.

Transparency

How Much Transparency Is Too Much?

TrancparencyWe’ve talked before about telling stories and being authentic, and how being your true self is your most powerful branding tactic there is. But just how open and honest should you be when it comes to sharing your story?

I am often surprised at what some people share online.  I love hearing about other people's lives, but sometimes it like TMI! (Too Much Information)  Always remember and think about how your story is going to be received by your audience.

Pat Flynn and Jon Lee Dumas are notorious for their transparency, even going so far as to post their monthly income statements. You might argue that when you’re making the kind of money they do (6+ figures each month) it’s easy to share—perhaps even inspirational to your audience. But it might also be off-putting to some, since talking about money is often seen as bragging. In this case, though, it works in their favor to attract the exact audience that they are after. The others who don't like that kind of information will find different mentors, and that is, after all, the point of marketing.

Transparency comes in other forms as well. Struggles with alcoholism, depression, cancer and other health concerns are commonly shared. Stories of marriage and relationship triumphs (and tragedies) are told. Even spats between competing businesses aren’t off limits for some marketers.

That doesn’t mean, though, that you have to be frank and honest about all areas of your life and business. With a little forethought and planning, you can keep certain aspects of your story private.

Watch Your Social Media Profiles

Here’s where a lot of business owners falter, especially when it comes to Facebook. You have your personal profile, to which you invite friends and family, and your business page, where you talk, well, business.

But there will inevitably be some overlap. Colleagues will slowly filter into your personal timeline, and you into theirs. Pretty soon, your business people are hearing all about your latest bout with the flu and that snarky thing your mother in law said yesterday. Too much? Maybe.

When it comes to your social media sharing, it’s important to pay close attention to not only what you say, but who you’re saying it to. Using privacy settings, contact lists, and even limiting who you “friend” can help maintain your privacy while still being transparent about your business offerings.

Remember, the Internet is Forever

While privacy settings can help, a better way to keep your personal business away from prying eyes is to simply not post it at all. Think of every blog post, Tweet, Facebook status update and Instagram pic as a billboard. If you wouldn’t post it on the side of the highway for all who pass to read it, don’t put it online either. The chance that it will “leak” (despite your best efforts) is great, and once it’s out there, you will not ever get it back.

So think twice about those nasty replies, intimate details, and other confidential information. You just never know who might be reading, and they will affect your brand image.

The bottom line? Know your audience and know yourself. If you’re not comfortable sharing certain aspects of your life and business, chances are they won’t be comfortable hearing about it, either. It’s okay to maintain some privacy, even in this transparent world of online marketing.

Did you find this helpful?  If so, feel free to comment below and share it with your team so they can benefit too.

Connect with me on Facebook.

Kim Nesbitt

Kim Nesbitt

PS. If you want to know how to build your list, brand yourself and have customers chase you … watch this video.

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